Noodl is a soup company designed to be inclusive, vibrant, and to break the stereotype that soup is only for an older age demographic. Noodl was strategically designed to include every facet of soup, including canned, microwave bowls, and powder, guaranteeing an option for everyone, while utilizing a bright color palette and illustrative patterns to help the brand stand out and feel inclusive of all generations and lifestyles.

Project created while attending Auburn University.